public relations – Kim Dahlgren

3 Tips on How to Write a Good Media Pitch (Plus BONUS Example!)

So you want to get free media coverage, and you have a great person/place/thing, but you’re not sure how to pitch a reporter. That’s okay! Here’s the big secret: reporters are constantly looking for fresh, new stories they can cover. They need you just as much as you need them. But be mindful of theContinue reading “3 Tips on How to Write a Good Media Pitch (Plus BONUS Example!)”

3 Ways to Get Free News Coverage for Your Business

I’ll let you in on a little secret: traditional PR isn’t what it used to be. The tech revolution has disrupted the media industry and in turn, public relations. In 1994, weekday print circulation in the US was at a high of 60 million — in 2018, print and digital circulation combined was down to 35 million. AdvertisingContinue reading “3 Ways to Get Free News Coverage for Your Business”